Cookie Policy
Last Updated: March 2026
Local Boost HQ, a trading name of THEFOCUS LTD (Company Number: 14154101), located at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, uses cookies and similar tracking technologies to improve our website, analyse traffic, and optimise our advertising.
1. What Are Cookies?
Cookies are small text files placed on your device to collect standard internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technology.
2. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for you to browse the website and use its core features, such as accessing secure areas or processing payments via Stripe. The site cannot function properly without these cookies.
Analytics Cookies (Google Analytics 4)
We use Google Analytics to understand how visitors interact with our website. These cookies help us measure traffic, identify popular pages, and improve the user experience. All data collected by these cookies is aggregated and anonymised.
Marketing & Advertising Cookies
To provide relevant B2B advertising and measure the effectiveness of our campaigns, we use specific advertising tracking pixels:
- Google Ads: Used to track conversions from our Google search campaigns and to build remarketing audiences.
- Meta Pixel (Facebook & Instagram): For clients on our Growth plan, we may install the Meta Pixel to track conversions from Facebook and Instagram ad campaigns, build remarketing audiences, and measure ad performance. This pixel is only deployed on client websites where the Growth plan includes social media advertising management.
3. Cookie Durations
The following table lists the specific cookies used on this website and their retention periods:
| Cookie | Type | Duration | Purpose |
|---|---|---|---|
| lbhq_cookie_consent | Necessary | 180 days | Stores your cookie consent preference (accept or reject). Set via localStorage. |
| _ga | Analytics | 2 years | Google Analytics 4 — distinguishes unique visitors. Only set after consent. |
| _ga_* | Analytics | 2 years | Google Analytics 4 — maintains session state. Only set after consent. |
| _gid | Analytics | 24 hours | Google Analytics 4 — identifies visitors within a 24-hour period. Only set after consent. |
| _gcl_au | Marketing | 90 days | Google Ads — stores conversion attribution data. Only set after consent. |
| __stripe_mid / __stripe_sid | Necessary | Session / 30 minutes | Stripe — fraud prevention and secure payment processing. |
4. Your Consent
When you first visit our website, a cookie consent banner asks you to accept or reject non-essential cookies. Analytics and advertising cookies are not loaded until you give explicit consent, in compliance with the Privacy and Electronic Communications Regulations (PECR) 2003.
- Accept: Google Analytics and advertising cookies will be activated. Your preference is stored for 180 days.
- Reject: No analytics or advertising cookies will be set. Only strictly necessary cookies (e.g. Stripe payment processing) will operate.
You can change your preference at any time by clearing your browser's local storage for this site, or by contacting us. You can also set your browser not to accept cookies; however, restricting necessary cookies may result in certain website features (like the checkout gateway) functioning improperly.
5. Changes to This Policy
We may update our Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page.
6. Contact Us
If you have any questions relating to our use of cookies, please contact us at:
THEFOCUS LTD
71-75 Shelton Street, Covent Garden
London, WC2H 9JQ
Email: hello@localboosthq.com