High-Performance Digital Engineering for Takeaways Local Brands

Just Eat Takes 25%. You Keep 100%.

The mathematics are brutal. A Takeaway doing £4,000/week through Just Eat at 25% commission surrenders £1,000 every single week — £52,000/year — to a platform that provides increasingly less value. Deliveroo takes even more at 25-35%. Uber Eats charges up to 30%.

The UK takeaway market is worth over £11 billion annually and growing. When a hungry customer searches “Indian takeaway near me” or “pizza delivery [city]”, they make a decision within 30 seconds. A direct ordering website captures that decision at zero commission.

The Direct Ordering Revolution

Commission Savings Are Immediate. The day your direct ordering system goes live, every order through it saves 25-35% commission. There’s no gradual return — the savings start with the first order.

Customer Data Is the Real Prize. Platform ordering gives you zero customer data. Direct ordering captures names, emails, phone numbers, and order history. This data powers loyalty programmes, promotional campaigns, and remarketing — turning one-time orderers into weekly regulars.

Flyer Conversion Strategy. The fastest way to convert platform customers to direct customers: insert a flyer in every delivery bag offering 10% off their first direct order. Customers who’ve already enjoyed your food will happily save money by ordering direct.

Takeaway SEO: The Searches That Generate Orders

• “Takeaway near me” — 180,000+ monthly searches, immediate ordering intent
• “[Cuisine] takeaway [city]” — Indian, Chinese, Thai, pizza — each a keyword goldmine
• “Food delivery [city]” — broad capture, direct ordering opportunity
• “Late night takeaway [city]” — premium pricing, less competition
• “Halal takeaway [city]” — niche market, fiercely loyal community

Every page is engineered to intercept these searches and convert them into direct, zero-commission orders.